Zero screens.

2026 New Blood Awards

Copy: Ian-Karlo Krockel

Art: Miori Kino, Didi Mahathorn

The Ask: Make a bold, attention-grabbing, social-first campaign that makes Coca-Cola Zero Sugar feel inseparable from food culture for Gen Z and Millennials.

The Insight: Even as digital detox becomes more desirable, phones still show up at the table. When conversation hits a lull, people escape into their screens to avoid the awkward silence.

The Solution: Coca-Cola Zero Sugar partners with Uber Eats and Cards Against Humanity to turn meal moments into conversation starters. With every order, friends get prompts designed to spark unfiltered, hilarious, phone-free conversations, making Coke Zero the drink that brings the table back together.