Made for what’s next.

Copy: Ian-Karlo Krockel

Art: Asha O’Connell

Strategy: Lia Pires, Shanti Marshall, Andrea di Blasio, Giuseppe Bagnato

The Ask: Make a bold, attention-grabbing, social-first campaign that makes Coca-Cola Zero Sugar feel inseparable from food culture for Gen Z and Millennials.

The Insight: After years of making a home for everyone else, empty nesters are finally allowed to reclaim home for just themselves.

The Solution: You bought a house. You made it a home for them, and you. They grew up. It’s now a home just for you.

But what about that pool? What about the whimsy around the house? What does fun look like these days? Your kids may be gone, but the memories live on. There’s still much fun to be had for two.